Top 10 Features of Magento eCommerce Platform

Do you want to build a highly advanced eCommerce website? Do you want to provide the best possible user experience to your online shoppers?

Are you tired of the limited functionalities offered by your current eCommerce platform? If your answer is yes, Magento eCommerce website development is the way for you to go.

Did you know that the term ‘Magento’ is searched more than the term ‘eCommerce’ on Google? This fact right here shows that the popularity of Magento is enormous.

And the reason behind this huge demand is the amazing features of Magento eCommerce platform.

Magento is undoubtedly the best eCommerce platform. In this blog, we’ll prove to you that this statement is 100% accurate.

First of all, Magento is open-source and its Community Edition is free to use. Also, this extensive eCommerce platform offers reliable security, easy third-party integration, high-performance, pre-developed extensions, and more.

Read more: Top 10 Reasons for Choosing Magento Web Development Services for eCommerce Business

The websites built with this eCommerce platform boast of great user experiences like secure transactions, real-time tracking, smooth navigation, and many more.

So, let’s delve into the features of Magento eCommerce platform that make for a great user and admin experience.

What are the Features of Magento E-commerce Platform?

1. Analytics and Reporting
2. Product Browsing
3. Catalog Management
4. Customer Accounts
5. Order Management
6. Payment & Shipping
7. Search Engine Optimization
8. Marketing and Promotional Tools
9. Site Management
10. Mobile Commerce
top 10 features of magento eCommerce platform

1. Analytics and Reporting

One of the most crucial factors of an eCommerce website is its precise analytics and reporting.

To help you with a thorough analysis, Magento offers Google Analytics support. And further, it also provides you various reports as follows,

  • Sales report
  • Tax report
  • Abandoned shopping cart report
  • Best viewed products report
  • Best purchased products report
  • Low stock report
  • Search terms report
  • Product reviews report
  • Coupon usage report
  • Total sales invoiced report

2. Product Browsing

If the product browsing experience of your eCommerce website is not up to the mark, the user might lose interest in buying.

Therefore, Magento offers some functionalities that help you provide an enhanced shopping experience to the user.

The functions include zoom-in & zoom-out on product images, multiple images per product, display stock availability, product wish list addition, show pricing tiers, and many more.

3. Catalog Management

No matter the products you’re selling, the catalog of your eCommerce website holds immense importance.

Magento has a lot of features that help you with catalog management.

This extensive platform supports showcasing of virtual products, limitless product attributes, editing & deletion of product reviews, complete inventory management, fast product creation, dynamic pricing, and also social sharing of the products.

4. Customer Accounts

Magento provides you with easy to manage user accounts with a plethora of functionalities.

The capabilities of customer account contain comprehensive account dashboard, order history & status, one or more shipping addresses, billing options, view recently ordered products, newsletter subscription, and more.

5. Order Management

The platform also covers the aspects of order management process.

The functionalities include viewing, creation & editing of orders from admin panel, multiple invoice printing, call-center support, shipping labels, email notifications, and RSS feed for new orders.

Also, customization of order status and credit memos can also be availed with Magento.

6. Payment & Shipping

The most important functions of an eCommerce site include payment and shipping. And Magento possesses features to run these operations as smoothly as possible.

The platform incorporates functions like single page checkout, complete SSL security, integration of payment gateway, shipping module integration, support for multiple payment channels, and many more.

7. Search Engine Optimization

As SEO is what brings visibility to eCommerce websites, Magento also provides you with numerous SEO solutions.

Its SEO features include generating Google sitemaps, SEO friendly URLs, sorting popular searches, compatibility with various search engines, popularity-based search terms, customer sorting attributes and many more.

It also enables faster loading by reducing the usage of .css and .js files.

8. Marketing and Promotional Tools

You also get an arsenal of potent marketing and promotional tools with Magento.

The various tools offered by this eCommerce platform makes your marketing and advertising easier.

The tools offer services such as up-selling & cross-selling of products, promotional pricing, coupon code sharing reports, monitoring coupon usage, new product promotion, free shipping, etc.

9. Site Management

When it comes to the website management process, Magento is exceptional.

The CMS of this platform is a great suit to build landing pages.

Other features such as tax calculations, multi-language & multi-currency support, user authentication, exquisite customizable designs simplify the website management process.

10. Mobile Commerce

As we already know that almost 60% of eCommerce customers prefer mobile phones to purchase online. And with Magento, you can bank on this vast demographic of mobile users.

Developing mobile-friendly websites and applications on this free eCommerce platform is no stretch.

It offers mobile HTML5 technology for the creation of mobile-friendly storefront.

It supports drag & drop, swiping, zooming, and multi touch option, for better mobile experiences.

In Conclusion:

These amazing and distinct features of Magento eCommerce platform make it stand out from its stiff competition like Shopify and WooCommerce.

As it provides the best eCommerce tools and functionalities for user as well as admin, Magento is the best eCommerce platform. 

At Mindpool, we offer you the best and the latest Magento web development services.

To offer you the industry-best services, our experts consistently strive to gain knowledge of the latest Magento trends, technologies, and tools. If you want a perfect Magento website, feel free to contact us.

Why Responsive Website Design is Important for Your Business? Which PHP Framework is Better? CakePHP vs Laravel vs CodeIgniter